An online platform has been established for domestic manufacturers to promote their products internationally.
The ‘Mongolian Brand’ association-based platform was made according to current international standards with the help of foreign market researchers. “This marks the start for domestic business owners to enter the global market. There were opportunities to do much more if the COVID-19 infection did not spread to as many countries,” reported the association officials. Entities and SME owners are able to advertise their goods and products for free on the online platform.
Established with aims to provide support to domestic entities and manufacturers for export products, the association has conducted studies on the state of foreign and domestic markets for 2-3 years. More specifically, they have studied the domestic and foreign markets of China and the US, in which framework they implemented a joint program with the Asia-America Chamber of Commerce and invited market experts from the US.
In the framework of their work, the experts conducted assessments on the projects of domestic entities and provided advice. They also selected over 10 Mongolian companies for research. The companies have prepared information about their business operations, export products, and manufacturing process as per international format.